2btube

2btube, a privately owned company headquartered in Spain, was founded in 2014 and employs approximately 60 individuals. The company specializes in other media, focusing on reaching young Spanish-speaking audiences with offices and production studios in Spain and Latin America. It provides services to brands, media companies, talent, and platforms. Its digital marketing, content, and services arm, 2bAgency, develops, commercializes, and produces content and campaigns. 2bAgency provides creativity, supplies talent, produces digital content in its own studios, engages audiences through earned or paid media campaigns, and offers professional services to companies seeking to outsource part or all of their digital presence, providing access to over 300 brand customers. 2bnetwork manages over 600 creators across Spain, LatAm, and the US-Hispanic world, representing approximately 2 billion monthly views worldwide and half a billion subscribers across verticals including gaming, entertainment, lifestyle, music, and comedy. This division increases the audience and monetization of its creators, protects their intellectual property, and manages their inventory through alliances with companies such as Meta, YouTube, Twitch, TikTok, and Snapchat. 2bOriginals is its production arm for TV and Film, OTTs, and other digital platforms. It has produced theatrical movies such as Dedicada a mi Ex (2020) and Misfit (2021), which are available on Netflix and HBO, and the series Mortal Glitch for YouTube Originals, which has been watched over 35 million times. The company also launched the documentary Somos Millones about the 10-year history of its brand EnchufeTV on TNT/WarnerMedia. It produces podcasts for Spotify and Deezer and maintains alliances with production companies including 3pas (Eugenio Derbez) and Warnermedia. Its channel of comedy sketches, EnchufeTV, operates as a digital entertainment brand within LatAm with over 55 million followers.