2btube

2btube, a privately owned company headquartered in Spain, was founded in 2014 and employs approximately 60 individuals. It reported $7.3M in revenue as of 2023. The company specializes in reaching young Spanish-speaking audiences, providing services to brands, media companies, talent, and platforms. Its 2bAgency division focuses on digital marketing, content, and services, developing, commercializing, and producing content and campaigns. This arm provides brand customers access to over 2 billion monthly views by offering creativity, talent supply, digital content production in its studios, audience engagement through earned or paid media campaigns, and professional services for outsourcing digital presence. The 2bNetwork division manages over 600 creators across Spain, Latin America, and the US-Hispanic market, representing approximately 2 billion monthly views and half a billion subscribers across verticals including gaming, entertainment, lifestyle, music, and comedy. It enhances audience reach and monetization for creators, protects intellectual property, and manages inventory through alliances with platforms such as Meta, YouTube, Twitch, TikTok, and Snapchat. Its 2bOriginals arm serves as a production division for TV, Film, OTTs, and other digital platforms. Noted productions include theatrical movies Dedicada a mi Ex (2020) and Misfit (2021), available on Netflix and HBO, and the series Mortal Glitch for YouTube Originals, which garnered over 35 million views. The company also launched the documentary Somos Millones about the 10-year history of its brand EnchufeTV on TNT/WarnerMedia, and produces podcasts for Spotify and Deezer, maintaining alliances with production companies such as 3pas (Eugenio Derbez) and Warnermedia. Its channel of comedy sketches, EnchufeTV, is a digital entertainment brand in Latin America with over 55 million in audience reach.