440 Digital, a privately owned company headquartered in the US, is a subsidiary of Quickplay. Founded in 2021, it operates with an estimated 10 employees. Specializing in services for entertainment providers, the company functions as a cloud-based Digital Media Supply Chain Services provider focused on content packaging and distribution. Its distribution capabilities extend to TVOD, AVOD, SVOD, MVPD or Broadcast, and custom platforms.
On April 20, 2026, Quickplay, the Content to Value Operating System, partnered with Visible Things, a creator-driven platform, to leverage Quickplay's operating system and deploy its AI Studio across Visible Things' infrastructure, intending to enhance connections between talent and their passionate audiences. This followed Quickplay's announcements at NAB 2026 on April 19, 2026, where the company unveiled a broad array of news, including an AI-enriched solution capable of identifying social signals and trending topics to connect with relevant content within minutes, alongside transformative customer deployments, and new industry research and partnerships. Earlier on April 19, 2026, Quickplay announced it designed and implemented a comprehensive cloud-native transformation for Television New Zealand's streaming platform, TVNZ+, aiming to evolve the broadcaster's digital offerings.
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