News Summary:
On September 25, 2026, Quickplay launched its EQS intelligence layer, which, based on the company's analysis, revealed that approximately 42% of catalogue content consists of "hidden gems" that are currently under-utilized. The analysis also indicated that platform promotional power is often wasted on about 15% of underperforming content, inadvertently driving user churn. Previously, on September 12, 2026, Quickplay, the Content to Value Operating System for media and entertainment, announced Live Operations, a cloud-native centralized management control plane for managing live broadcast and OTT channels. This system allows operators to manage scheduling, signal control, ad decisioning, clip production, and monitoring from a single console. Earlier, on September 10, 2026, Quickplay unveiled its Engagement Quality Score (EQS) intelligence layer at IBC 2026, which assigns a real-time quantifiable value score to every asset and moment, helping media companies better monetize their catalogues and make data-driven decisions on content promotion and personalization.
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