440 Digital, a privately owned company headquartered in the US, is a subsidiary of Quickplay. Founded in 2021, it operates with an estimated 10 employees. Specializing in services for entertainment providers, the company functions as a cloud-based Digital Media Supply Chain Services provider focused on content packaging and distribution. Its distribution capabilities extend to TVOD, AVOD, SVOD, MVPD or Broadcast, and custom platforms.
Broadcasters face an intensifying challenge in quickly publishing and contextualizing moments beyond the main broadcast, focusing on content teams reacting while audience attention remains concentrated on specific moments. This development follows predictions from January 27, 2026, that generative AI will mature past its early stages this year, moving towards agentic AI dominating the industry and enterprises concentrating on orchestrating agents. Earlier on the same day, companies, including Content Everywhere, were reportedly forecasting developments for the video and streaming industry in the coming 12 months, ahead of the IBC conference in September. Previously, on January 26, conversations around AI were noted to be evolving beyond past hype, shifting towards more practical applications of the technology.
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