84.51˚ (Kroger Precision Marketing) is an American privately held retail data science, insights, and media company headquartered in the United States. It was founded in 2015 and has a workforce of approximately 1,420 employees. The company specializes in providing marketing, customer experience (CX), and publishing technology solutions to businesses.
On December 11, 2024, analysts reported that Kroger and Albertsons may utilize advertising ventures to address competition and achieve growth following the failure of their proposed $25 billion merger. In 2024, consumer priorities shifted towards value, although the definition of value varied based on income and cultural factors. A cross-shop analysis helps determine optimal product pairings for promotions. Three cross-shop techniques with different business objectives were explored. In-store shopping remains significant, with omnichannel shoppers making 83 percent of their visits in-store and preferring to purchase fresh produce, bakery items, deli/meat, and seafood in-store. Todd James, Chief Data & Technology Officer, oversees technology functions, including product and design engineering, data science, and consumer research.
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84.51 (Kroger Precision Marketing) offers products in the ad tech industry. 84.51 (Kroger Precision Marketing)'s product portfolio comprises of marketer and agency technology.
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