iSpot partnered with LG Ad Solutions to conduct a cross-platform study using iSpot’s Unified Measurement, analyzing ad performance across linear, streaming, and social video. The study revealed that while CTV captured 46% of all TV viewing, linear TV still received 68% of impression budgets. A separate report analyzed NFL game advertising, noting that these games delivered 23% of Big 4 network impressions last season, representing nearly $6.8 billion in ad spending and 11,000 ad minutes. The report further detailed factors influencing ad effectiveness, including creative strategies, celebrity tie-ins, pod placement, and streaming-only strategies. iSpot will participate in CIMM’s annual event from September 16th to 17th at City Winery Pier 57 in New York City. The event will feature a fireside chat with Jon Watts and Sean Muller.
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