ADA, founded in 2018 and headquartered in Singapore, is a company that provides services to help businesses and brands improve their data transformation, digital marketing, and sales transformation efforts across Asia. The company has a workforce of 1810 employees and is a subsidiary of Axiata. ADA's services include data analytics, artificial intelligence, machine learning, customer relationship management, and e-commerce solutions. The company works with clients in various industries, including telecommunications, financial services, retail, and manufacturing.