Adidas, a publicly owned company headquartered in Germany, was founded in 1949 and operates with approximately 74,730 employees. The company reported €23 billion in revenue as of 2024. Specializing in sporting goods, it operates as a German athletic apparel and footwear corporation. It is recognized as the largest sportswear manufacturer in Europe and the second largest globally, after Nike. As the holding company for the Adidas Group, it holds an 8.33% stake in the football club Bayern Munich and owns Runtastic, an Austrian fitness technology company.
Adidas expanded its retail footprint on July 10, opening an exclusive store at Midtown Building on J Road in Bistupur, Jamshedpur, inaugurated by Rakesh Jha, Regional Sales Manager East. Previously, on July 9, Evervan Kothari Footwear, a subsidiary of Kothari Group, commenced construction of an Adidas footwear manufacturing facility in Karur, Tamil Nadu. The groundbreaking ceremony, attended by the Chief Minister of Tamil Nadu, highlights India's position as a preferred location for global footwear manufacturing. On July 8, Adidas Basketball introduced BB.01, marking the first shoe from its "Project: R.A.P." Earlier, on July 6, Adidas launched a partnership with Penn State University, asserting "WE ARE HERE" with a Nittany Lion takeover and an apparel collection.
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