Adidas, a publicly owned company headquartered in Germany, was founded in 1949, employs approximately 74,730 individuals, and reported $28.1B in revenue as of 2025. The company specializes in sporting goods, functioning as a German athletic apparel and footwear corporation. It operates as the holding company for the Adidas Group and maintains an 8.33% stake in the football club Bayern Munich, alongside ownership of Runtastic, an Austrian fitness technology company.
On October 6, 2026, Adidas Originals expanded its global partnership with Hellstar, introducing the Megaride and a complementing collection. The company also commemorated 25 years since David Beckham’s iconic free kick by releasing the new David Beckham Predator. Previously, on October 3, Adidas Originals introduced two new colorways for its bowling-inspired silhouette through a collaboration with Brain Dead. Concurrently, Adidas Originals and Willy Chavarria reimagined ’90s street style for Fall 2026. This follows the September 29 unveiling of Adidas's new FREERIDER range of mountain bike shoes, which were redesigned to meet the needs of modern-day riders.
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