Adidas, a publicly owned company headquartered in Germany, was founded in 1949 and operates with approximately 74,730 employees. The company reported €23 billion in revenue as of 2024. Specializing in sporting goods, it operates as a German athletic apparel and footwear corporation. It is recognized as the largest sportswear manufacturer in Europe and the second largest globally, after Nike. As the holding company for the Adidas Group, it holds an 8.33% stake in the football club Bayern Munich and owns Runtastic, an Austrian fitness technology company.
Adidas and Bad Bunny debuted the BadBo 1.0 in white, making it globally available on February 9, 2026, following Bad Bunny's Super Bowl LX halftime performance celebrating Puerto Rico. Previously, on February 5, Adidas premiered a new episode of its docuseries featuring the world’s most decorated female skier Mikaela Shiffrin, with her distinguished career chronicled by her mother and coach, Eileen. Earlier, on February 2, Adidas unveiled its Climawarm System, an innovation developed alongside elite winter sport programs, featuring an in-built heating system engineered to prime muscles in pre-race conditions for sub-zero temperatures. This followed the release of the Adidas Originals x Willy Chavarria Chavarria Megaride on January 28, available in black and cream with a design inspired by intergalactic spaces, which first debuted at Fall/Winter 2026 Paris Fashion Week.
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