Adidas, a publicly owned company headquartered in Germany, was founded in 1949, employs approximately 74,730 individuals, and reported $28.1B in revenue as of 2025. The company specializes in sporting goods, functioning as a German athletic apparel and footwear corporation. It operates as the holding company for the Adidas Group and maintains an 8.33% stake in the football club Bayern Munich, alongside ownership of Runtastic, an Austrian fitness technology company.
On August 3, 2026, adidas Originals and Hellstar launched the MEGARIDE S2 as part of its first global release. Earlier that day, adidas honored rugby player Antoine Dupont by introducing a signature ADIZERO RS15 design. Previously, on July 31, adidas Originals collaborated with Willy Chavarria to introduce the Pink Megaride. This followed the July 30 announcement of a partnership with the Esports Foundation to outfit every team at the inaugural Esports Nations Cup.
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