Adriatic Basketball Association, also known as ABA League, a privately owned entity headquartered in Croatia, was founded in 2015 and functions as a tier 1 media tech buyer. It operates as a professional men's basketball league encompassing teams from Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Croatia, and Slovenia. The association specifically runs and operates three regional-wide men's professional club basketball competitions in South-Eastern Europe: the first-tier ABA League First Division, the second-tier ABA League Second Division, and the ABA League Supercup tournament.
AdmiralBet ABA League clubs prepared for European competitions for the week of October 6, 2026. On October 5, 2026, Zadar hosted SC Derby at their Krešimir Ćosić Arena for a live-covered game. Earlier, on October 3, Volcanobet became the new diamond sponsor of the AdmiralBet ABA League. Previously, the league had highlighted its clubs' participation in European competitions for the week of September 29, 2026. This followed the return of 36-year-old forward Bandja Sy to Partizan Mozzart Bet on September 28, 2026, signing a short-term contract and becoming available to head coach Joan Peñarroya after completing the entire preseason with the team.
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Adriatic Basketball Association offers 5 products in the media and telecoms services and sports industries. Adriatic Basketball Association's product portfolio comprises of ball sports and search, social, and retail media.
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