Adriatic Basketball Association, also known as ABA League, a privately owned entity headquartered in Croatia, was founded in 2015 and functions as a tier 1 media tech buyer. It operates as a professional men's basketball league encompassing teams from Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Croatia, and Slovenia. The association specifically runs and operates three regional-wide men's professional club basketball competitions in South-Eastern Europe: the first-tier ABA League First Division, the second-tier ABA League Second Division, and the ABA League Supercup tournament.
On July 9, 2026, Galin Smith reinforced Krka, citing confidence in the coaching staff's belief in his game and his fit within the team. Previously, on July 3, Igokea m:tel signed Armin Hrštić, a 196 cm guard born in 2000, to a long-term contract, bringing experience from Slovenian, Croatian, and Austrian leagues, along with Bosnia and Herzegovina youth national team representation. Earlier, on June 25, Borac Mozzart secured experienced 33-year-old, 200 cm forward Marko Jošilo with a new two-year contract, keeping him with his hometown club. This followed June 22, when Igokea m:tel strengthened its frontcourt as Aleksandar Lazić extended his stay and Petar Kovačević joined from Bosna, having been named the MVP of the Bosnia and Herzegovina League Playoffs. On June 20, Nikola Manojlović switched from Borac Mozzart to Igokea m:tel, signing a multi-year contract; the 201 cm tall player was born in 2002.
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Adriatic Basketball Association offers 5 products in the media and telecoms services and sports industries. Adriatic Basketball Association's product portfolio comprises of ball sports and search, social, and retail media.
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