Adriatic Basketball Association, also known as ABA League, a privately owned entity headquartered in Croatia, was founded in 2015 and functions as a tier 1 media tech buyer. It operates as a professional men's basketball league encompassing teams from Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Croatia, and Slovenia. The association specifically runs and operates three regional-wide men's professional club basketball competitions in South-Eastern Europe: the first-tier ABA League First Division, the second-tier ABA League Second Division, and the ABA League Supercup tournament.
On April 30, 2026, a match between Spartak Office Shoes and Zadar commenced in Subotica. Previously, on April 28, 2026, Bosna BH Telecom and Igokea m:tel began their match in Sarajevo. This followed the start of the Borac Mozzart versus Mega Superbet game on April 26, 2026, in Čačak, which constituted the final round of the 2025/2026 AdmiralBet Play-out. Earlier, on April 25, 2026, FMP hosted Perspektiva Ilirija at FMP Arena in Belgrade for a crucial 2025/26 AdmiralBet ABA League Play-out Round 10 game. On April 23, 2026, U19 Mega Superbet secured their seventh U19 ABA League Championship Trophy, defeating U19 Crvena zvezda with a score of 120:78 in the U19 ABA League Championship Final.
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Adriatic Basketball Association offers 5 products in the sports and media and telecoms services industries. Adriatic Basketball Association's product portfolio comprises of search, social, and retail media and ball sports.
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