Adriatic Basketball Association, also known as ABA League, a privately owned entity headquartered in Croatia, was founded in 2015 and functions as a tier 1 media tech buyer. It operates as a professional men's basketball league encompassing teams from Serbia, Montenegro, Bosnia and Herzegovina, North Macedonia, Croatia, and Slovenia. The association specifically runs and operates three regional-wide men's professional club basketball competitions in South-Eastern Europe: the first-tier ABA League First Division, the second-tier ABA League Second Division, and the ABA League Supercup tournament.
On August 23, 2026, Slovan Bratislava commenced their preseason games with a triumph over USK Prague, though the squad under new head coach Dejan Jakara initially trailed 7-20. Previously, on August 21, Krka signed 18-year-old guard Timotej Balažić, who stands 197 centimeters tall, to his first professional contract after progressing through the club's youth ranks. Earlier, on August 16, American guard Ethan Thompson, an international representative for Puerto Rico, joined Partizan Mozzart Bet on a one-year contract, becoming the eighth player to join the team this summer following his tenure with the Indiana Pacers. This followed Široki TT Kabeli strengthening their backcourt on August 14 with the signing of American point guard Tayler Persons to a one-year deal. Persons, 30, brings extensive European experience from clubs including Toruń, Bosna BH Telecom, and Krka. On August 13, Luka Roganović, a power forward from the Crvena zvezda junior team and a national youth team selection, joined Borac Mozzart.
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Adriatic Basketball Association offers 5 products in the sports and media and telecoms services industries. Adriatic Basketball Association's product portfolio comprises of search, social, and retail media and ball sports.
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