Adspert, a privately owned German company founded in 2010 and acquired by Mirakl, employs approximately 40 people. As of 2023, the company's annual revenue was less than $10 million. Adspert provides software that automates pay-per-click (PPC) advertising optimization for e-commerce businesses across various platforms, including Amazon, eBay, Google, Bing, and over 450 Mirakl marketplaces. The software utilizes artificial intelligence to improve return on ad spend (ROAS) and reduce manual workload.