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Adstream
Inactive
https://www.adstream.com/
https://www.linkedin.com/company/adstream/
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2020 Revenue
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Founded
2001
Headcount
319
Headquarters
UK
Primary Segment
-
Ownership
Privately Owned
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Apr
6th
2026
18:30
B2B Tag
UK Advertiser Adoption of Subtitling has Doubled in Two Years Accelerated by Channel 4 Mandate, XR Data Reveals
LONDON, April 7, 2026 – Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 percent in 2024 to 54 percent so far in 2026, according to new data from XR Extreme Reach.
XR Extreme Reach
Apr
6th
2026
18:30
Emerging Tech, B2B Tag
Data: Advertiser adoption of subtitling doubles in 2 years
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, suggesting this is a structural change rather than a short-term trend.
Advanced Television
Apr
1st
2026
18:30
2026 FIFA World Cup: Early Advertising Trends & Strategies
Fan experience dominates early creative themes, with brands using a mix of ordinary fans and celebs to get fans hyped (and educate them) for what’s to come. Most campaigns are still to come, more than 50% of major sponsors haven't launched yet, and rising Gen Z stars remain an untapped opportunity.
XR Extreme Reach
Mar
12th
2026
18:30
B2B Tag
Accessibility: The Ad Effectiveness Blind Spot
Brands invest heavily in making creative to capture audience attention and drive impact. Yet for a growing share of audiences, that creative isn't being experienced equally. Accessibility is the overlooked factor quietly shaping reach, engagement and brand effectiveness.
XR Extreme Reach
Mar
5th
2026
18:30
Artificial Intelligence, B2B Tag
Closing the Loop: The Art (and Science) of Measurement with XR and Nielsen
When Sherman Li, SVP of Strategic Alliances at XR (Extreme Reach), spoke with Alan Wolk of TVREV, the focus was clear: the industry has long chased true closed-loop attribution. What’s different now is that the operational foundation is finally catching up.
XR Extreme Reach
Mar
2nd
2026
18:30
Emerging Tech
XR Product Updates: March 2026
This month's updates are designed to simplify how you create, manage, and deliver advertising across platforms. XR Expands Its Social Reach Whether you call it omnichannel, cross-platform, or all-the-things delivery, XR is one of the few companies that truly does it all.
XR Extreme Reach
Feb
24th
2026
18:30
Emerging Tech, B2B Tag
The Race to Rescue Brand Archives
The Clock Is Ticking on Your Brand's History You've digitized your marketing stack. But have you saved your legacy? At XR, most people know us for our advertising ops platform, the engine behind paying celebrities in ads, tracking rights, storing digital ads, and delivering them across every screen imaginable.
XR Extreme Reach
Feb
8th
2026
18:30
Star power isn’t a shortcut anymore: What the Super Bowl gets right and wrong about celebrity ads
Brands are concentrating more meaning — and money — into their biggest advertising moments. According to new data from XR Extreme Reach, paid guarantees for celebrity talent in U.S. advertising surpassed $1 billion in 2025, a 47% increase since 2019.
Campaign US
Feb
1st
2026
13:00
B2B Tag
XR Acquires Telly Traffic to Bolster UK Advertising Operations Support for Advertisers and Agencies
LONDON, 2 February 2026 – XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly two decades experience supporting TV advertising delivery. Activating advertising campaigns across linear and CTV is becoming increasingly complex, driven by new clearance requirements and heightened regulatory scrutiny.
XR Extreme Reach
Jan
19th
2026
13:00
Management Changes, Emerging Tech, B2B Tag
XR Announces Appointment of Advertising Technology Veteran Karen Beatty to its Board of Directors
XR Extreme Reach, the leading platform for powering advertising operations, today announced Karen Beatty has joined its Board of Directors. Beatty brings more than 20 years of advertising technology leadership experience from Google, where she helped build its multi-billion-dollar ad business and its partnership programs that transformed the digital advertising landscape.■
XR Extreme Reach
Jan
18th
2026
08:36
Artificial Intelligence, B2B Tag
Closing the Loop: Creative Control at Cannes Lions 2025
Cannes Lions 2025 Recap: Why Creative Control Isn’t Just a Buzzword—It’s a Business Imperative As the banners come down and the Lions trophies are packed away, the global marketing community leaves Cannes Lions 2025 with one powerful insight: the future of marketing belongs to those who take control of their creativity.
XR Extreme Reach
Jan
18th
2026
08:36
Global Rights: The Strategic Center of Creative Control
By James Levy, SVP, Global Customer Success In today’s dynamic advertising landscape, creative content isn’t just being produced—it’s being repurposed, adapted, and distributed at unprecedented speed. Amidst all this movement, one thing must remain constant: control.
XR Extreme Reach
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Punching up: local pay TV vs global OTT
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AI in media and broadcast
How ad-supported TV providers can create new revenues
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