Adstream

AdstreamInactive

https://www.adstream.com/
https://www.linkedin.com/company/adstream/

2020 Revenue

Founded

2001

Headcount

319

Headquarters

United Kingdom

Primary Segment

-

Ownership

Privately Owned

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Jul

9th

2026

02:19

The Hidden Performance Cost Of Inaccessible Advertising

Accessibility in advertising has largely been treated as a compliance tick box. Subtitles and audio descriptions are often added late in the workflow, if at all, which limits both accessibility and overall campaign effectiveness. Across mobile, social, and connected TV (CTV), audiences are increasingly watching with the sound off, multitasking, or actively choosing subtitled viewing for comprehension and convenience, rather than for aiding with hearing difficulties.

Jun

22nd

2026

01:00

Emerging Tech, B2B Tag

New Research from XR Extreme Reach Finds Creative Differences Between In-House & Agency Workflows

New York — June 22, 2026 — New insights from leading advertising operations platform XR Extreme Reach, which powers ad delivery for 80% of the world’s top brands, are pulling back the curtain on a shift quietly reshaping the creative industry: the rise of the in-house agency.

XR Extreme Reach

Jun

1st

2026

15:05

Global Ad Accessibility Report 2026

Accessibility is no longer seen as a niche concern. New research from XR Extreme Reach's Global Ad Accessibility Report reveals that across the U.S., U.K., France, Germany and Spain, 80% of viewers now use captions at least some of the time.

Themeasure (net)

May

22nd

2026

01:00

Subtitles usage booms in UK, but many ads still need sound – report

However, for viewers who primarily watch with subtitles enabled, the report notes that ads without subtitles can create a disruptive viewing experience equivalent to the sound unexpectedly cutting out during an ad break. Across every age group in the UK, audiences say subtitles make them pay more attention to ads (34%), with 18-24-year-olds reporting the biggest lift in ad engagement at 49%.

May

21st

2026

11:20

Emerging Tech, B2B Tag

Tackling Last-Mile Ad Compliance in Streaming

Ad-supported streaming has rewritten the advertising playbook, giving brands far greater precision, measurability and flexibility than traditional broadcast ever allowed. In the UK, the digital advertising recently surpassed £40 billion, with video investment reaching £9.3 billion across social platforms, broadcasters, streamers and publishers.

Streaming Media

May

21st

2026

07:30

Study: Nearly Half of U.S. Viewers Watch Video With Captions

NEW YORK—A new study, timed to mark World Accessibility Day (May 21), finds that captions are now an important part of mainstream viewing—particularly among younger viewers and in the United States. Data from a survey conducted by XR Extreme Reach and M8 Labs shows that advertisers and content providers who fail to caption their content are missing large audiences who are watching more video with captions than ever before.

May

21st

2026

04:30

Four in Five (79%) UK Viewers Now Use Subtitles, but Many Ads Are Still Built for

XR Extreme Reach, the global platform powering advertising operations, released new UK findings from its Global Accessibility Report, revealing that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content, particularly among younger audiences.

May

21st

2026

04:30

Four in Five (79%) UK Viewers Now Use Subtitles, but Many Ads Are Still Built for "Sound-On" Viewing

di Business Wire - New XR study finds younger “subtitle-native” audiences are reshaping video consumption, as subtitles become critical to advertising engagement and effectiveness LONDON--(BUSINESS WIRE)--XR Extreme Reach, the global platform powering advertising operations, today released new UK findings from its Global Accessibility Report, revealing that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content, particularly among younger audiences.

May

21st

2026

01:00

Captions Are No Longer Optional: U.S. Audiences Now Expect Them Everywhere They Watch Video

New York – May 21, 2026 – XR (Extreme Reach), the leading platform for powering advertising operations, today released new research showing audiences around the world are watching more video with captions turned on than ever before.

XR Extreme Reach

May

14th

2026

01:00

Management Changes, B2B Tag

XR Names Industry Vets Greg Mandel as CEO and Frank Devito as COO of XR Pay

Burbank, Calif. – May 14, 2026 - XR (Extreme Reach), the leader in commercial talent payments and advertising operations, today announced the appointment of two industry leaders to helm XR Pay, the company's commercial and entertainment production payroll business.

XR Extreme Reach

May

13th

2026

01:00

Events, Emerging Tech

Join XR in Cannes 2026

Preview the New XR Platform The XR team will be giving an early look at our new platform and latest product innovations built to take the chaos out of advertising operations and save marketers money. From bids and budgets to talent pay and ad delivery, XR connects the moving pieces that power modern campaigns.

XR Extreme Reach

Apr

26th

2026

18:30

Boom in adoption of subtitling in UK advertising, XR finds

The company said that its findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, suggesting this is a structural change rather than a short-term trend.

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