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Adstream
Inactive
https://www.adstream.com/
https://www.linkedin.com/company/adstream/
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2020 Revenue
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Founded
2001
Headcount
319
Headquarters
UK
Primary Segment
-
Ownership
Privately Owned
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May
22nd
2026
01:00
Subtitles usage booms in UK, but many ads still need sound – report
However, for viewers who primarily watch with subtitles enabled, the report notes that ads without subtitles can create a disruptive viewing experience equivalent to the sound unexpectedly cutting out during an ad break. Across every age group in the UK, audiences say subtitles make them pay more attention to ads (34%), with 18-24-year-olds reporting the biggest lift in ad engagement at 49%.
IBC UK
May
21st
2026
11:20
Emerging Tech, B2B Tag
Tackling Last-Mile Ad Compliance in Streaming
Ad-supported streaming has rewritten the advertising playbook, giving brands far greater precision, measurability and flexibility than traditional broadcast ever allowed. In the UK, the digital advertising recently surpassed £40 billion, with video investment reaching £9.3 billion across social platforms, broadcasters, streamers and publishers.
Streaming Media
May
21st
2026
07:30
Study: Nearly Half of U.S. Viewers Watch Video With Captions
NEW YORK—A new study, timed to mark World Accessibility Day (May 21), finds that captions are now an important part of mainstream viewing—particularly among younger viewers and in the United States. Data from a survey conducted by XR Extreme Reach and M8 Labs shows that advertisers and content providers who fail to caption their content are missing large audiences who are watching more video with captions than ever before.
TVTechnology
May
21st
2026
04:30
Four in Five (79%) UK Viewers Now Use Subtitles, but Many Ads Are Still Built for
XR Extreme Reach, the global platform powering advertising operations, released new UK findings from its Global Accessibility Report, revealing that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content, particularly among younger audiences.
MarTech Series
May
21st
2026
04:30
Four in Five (79%) UK Viewers Now Use Subtitles, but Many Ads Are Still Built for "Sound-On" Viewing
di Business Wire - New XR study finds younger “subtitle-native” audiences are reshaping video consumption, as subtitles become critical to advertising engagement and effectiveness LONDON--(BUSINESS WIRE)--XR Extreme Reach, the global platform powering advertising operations, today released new UK findings from its Global Accessibility Report, revealing that subtitles have become mainstream viewing behaviour across streaming, social, and broadcast content, particularly among younger audiences.
01net Italy
May
14th
2026
01:00
Management Changes, B2B Tag
XR Names Industry Vets Greg Mandel as CEO and Frank Devito as COO of XR Pay
Burbank, Calif. – May 14, 2026 - XR (Extreme Reach), the leader in commercial talent payments and advertising operations, today announced the appointment of two industry leaders to helm XR Pay, the company's commercial and entertainment production payroll business.
XR Extreme Reach
May
13th
2026
01:00
Events, Emerging Tech
Join XR in Cannes 2026
Preview the New XR Platform The XR team will be giving an early look at our new platform and latest product innovations built to take the chaos out of advertising operations and save marketers money. From bids and budgets to talent pay and ad delivery, XR connects the moving pieces that power modern campaigns.
XR Extreme Reach
Apr
26th
2026
18:30
B2B Tag
Boom in adoption of subtitling in UK advertising, XR finds
The company said that its findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, suggesting this is a structural change rather than a short-term trend.
IBC UK
Apr
22nd
2026
18:30
New Offerings, Artificial Intelligence, B2B Tag
XR Extreme Reach Expands Celebrity Payments to Support AI Performers in Advertising
New York, New York. – April 23, 2026 – XR (Extreme Reach), the leader in celebrity payments for commercial production and advertising, today announced a first-of-its-kind solution for paying AI-generated performers in ads, setting a new standard for ethical, compliant AI talent payments aligned with the new the 2025 SAG-AFTRA Commercials Contract.
XR Extreme Reach
Apr
20th
2026
18:30
Emerging Tech, B2B Tag
You're Overpaying for Ad Serving (And More)
The NewFronts and Upfronts are consuming every calendar and conversation of late. Every agency is locked in on securing inventory, negotiating rates, and squeezing as much performance out of every media dollar they have. Meanwhile, there's a profitability leak lurking quietly in the background: Ad serving.
XR Extreme Reach
Apr
6th
2026
18:30
B2B Tag
UK Advertiser Adoption of Subtitling has Doubled in Two Years Accelerated by Channel 4 Mandate, XR Data Reveals
LONDON, April 7, 2026 – Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 percent in 2024 to 54 percent so far in 2026, according to new data from XR Extreme Reach.
XR Extreme Reach
Apr
6th
2026
18:30
Emerging Tech, B2B Tag
Data: Advertiser adoption of subtitling doubles in 2 years
Adoption of subtitling in UK advertising has doubled in just two years, rising from 27 per cent in 2024 to 54 per cent so far in 2026, according to data from XR Extreme Reach. The findings point to a meaningful shift in how the industry approaches accessibility, with every ad category increasing caption usage year-over-year, suggesting this is a structural change rather than a short-term trend.
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