Advanced Television Systems Committee, also known as ATSC, is a non-profit organization headquartered in the US. Founded in 1982, the organization employs approximately 10 individuals and specializes in broadcast media production and distribution. ATSC is an international organization that develops voluntary standards for digital television. Its membership consists of over 100 organizations representing the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.
On June 22, 2026, a President's Memo highlighted the historical necessity of collaboration among industry stakeholders, standards bodies, and government regulators in shaping broadcasting's future, citing milestones from early radio spectrum management to color television, HDTV, and the digital transition. Earlier on June 12, ATSC 3.0 reached over 75% of U.S. viewers, with NextGen TV signals now broadcast in Texas' five largest markets, prompting preparation for the eventual transition from ATSC 1.0 to ATSC 3.0, which enhances video and audio quality and adds interactive options. Also on June 12, ATSC presented Julia Kenyon of the Consumer Technology Association (CTA) with the 2026 Bernard J. Lechner Outstanding Contributor Award at the NextGen Broadcast Conference, recognizing her role as a consensus builder and leader. Previously, on June 11, the broadcast television industry continued its evolution with HDR upgrades, providing an enhanced viewing experience for live sports such as hockey playoffs, amid strong competition for sports rights from streaming services. This followed an announcement on June 5, noting a rising number of U.S. stations upgrading their signals with high dynamic range (HDR) technology as part of the ATSC 3.0 "NextGen TV" transition, allowing viewers to watch live sports with improved picture quality via free over-the-air broadcasts.
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