Advanced Television Systems Committee, also known as ATSC, is a non-profit organization headquartered in the US. Founded in 1982, the organization employs approximately 10 individuals and specializes in broadcast media production and distribution. ATSC is an international organization that develops voluntary standards for digital television. Its membership consists of over 100 organizations representing the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite, and semiconductor industries.
ATSC is showcasing next-generation broadcast technologies at SET Expo 2026 in São Paulo, Brazil, featuring member demonstrations and conference sessions focused on ATSC 3.0. On August 17, a President's Memo detailed the growing international momentum behind ATSC 3.0 at the event, with members ETRI demonstrating South Korea’s ATSC 3.0-enabled Broadcast Positioning System and HCLTech presenting an integrated approach to broadcast and media operations. ATSC President Madeleine Noland stated that SET Expo is "among the world’s most important gatherings for the broadcast industry." This followed ATSC's August 14 announcement that it would highlight advancements in next-generation broadcasting and international collaboration at the August 17-20 event, Latin America’s largest broadcast media and entertainment gathering. Earlier, on July 28, a President's Memo noted participation in the IEEE International Symposium on Broadband Multimedia Systems and Broadcasting (IEEE BMSB 2026) in early July, which covered innovations in AI, wireless delivery, immersive media, cloud-native architectures, and hybrid broadcast-broadband services. Previously, on July 21, ATSC completed a major revision of its A/85 Recommended Practice: Techniques for Establishing and Maintaining Audio Loudness in Digital Television, representing the first comprehensive update to the Emmy® Award-winning industry benchmark since 2013.
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