Affectiva, a subsidiary of Smart Eye since its acquisition in June 2021, is headquartered in the US. Founded in 2009 and employing approximately 60 individuals, the company functions as a provider of embedded software products, specifically focusing on emotion-detection software. Affectiva originated as an MIT Media Lab spin-off.
Focus on driver safety within the ride-sharing industry has intensified, with a recent incident in Saudi Arabia involving a taxi driver filmed steering with his feet underscoring the rise of driver monitoring systems on January 20, 2026. Previously, on January 17, wearable technology companies began expanding their capabilities beyond basic metrics like steps and heart rates into tracking mood and emotional stress, responding to increased demand for mental health support. This follows developments reported on January 14, detailing how artificial intelligence (AI) achieves emotional intelligence through emotion recognition, by which machine learning AI analyzes data from facial expressions, vocal tone, speech patterns, and physiological signals to infer emotional states. This process involves pattern matching, training AI on vast datasets of human interactions to predict and respond with appropriate language or behavior.
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