Affectiva, a privately owned US-based company founded in 2009 as an MIT Media Lab spin-off, develops and provides embedded software products focused on emotion detection. Employing approximately 60 people as of 2023, the company was acquired by Smart Eye in June 2021.
For eight years, Affectiva used Emotion AI to assess the effectiveness of video advertisements by analyzing consumer emotional responses. Advertisers have increasingly focused on emotionally resonant ad content, recognizing the link between emotions, sales, and brand loyalty. Market analyses project significant growth in the affective computing market. DataM Intelligence forecasts the market to reach US$ 592.9 billion by 2031, growing at a 36.2% CAGR from 2024-2031. Another report estimates a US$ 80.96 billion valuation in 2025, reaching US$ 375.56 billion by 2032, with a 24.5% CAGR from 2025 to 2032. A separate market study provides an analysis of the Emotion AI market, covering product and industry scope, and market prognosis from 2025-2032.
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