Affectiva

Affectiva

http://www.affectiva.com
https://www.linkedin.com/company/affectiva_2/

Affectiva, a privately held company founded in 2009, is a spin-off of the MIT Media Lab. Headquartered in the United States, the company has a team of approximately 60 employees. Affectiva specializes in developing emotion-detection software that analyzes facial expressions and vocal cues to gauge human emotions. In June 2021, Affectiva was acquired by Smart Eye, a Swedish technology company specializing in eye-tracking technology.

Revenue

Founded

2009

Headcount

53

Headquarters

US

Primary Segment

Embedded Software Products

Ownership

Privately Owned

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Dec

19th

2024

13:45

Artificial Intelligence

Emotion AI and the Magic of Christmas: Elevating Holiday Ads Through Emotional Connection

‘Tis the season to be jolly! Cue the mistletoe, stocking stuffers, Christmas cookies (biscuits for our non-North American friends!), and joy to every family! As the holidays quickly approach, we are bombarded by a multitude of holiday advertisements and promotions as we rush to buy gifts and host parties for friends and family.

Dec

11th

2024

11:13

Cost Cutting, Layoffs, Artificial Intelligence, Caretta Research_Monitor Company

Boston AI company makes ‘deep' layoffs

An MIT Media Lab spinout is the latest Boston-based tech company cutting jobs. Affectiva, known for its work in the development of AI software that can identify basic emotions on the human face, made "a deep layoff" on Monday, according to a LinkedIn post by its U.S. general manager Tim Peacock.

Dec

10th

2024

04:06

Caretta Research_Monitor Company

Emotion Detection and Recognition (EDR) Market Outlook, Trends, Analysis, Insights, Overview And Forecast To 2031 | Affectiva Inc., Nemesysco Ltd

The Latest research report on the Emotion Detection and Recognition (EDR) Market 2024 provides a comprehensive analysis of the current market landscape, with forecasts extending to 2031. This study combines qualitative and quantitative insights to highlight significant market developments, challenges, competitive dynamics, and potential opportunities and trends shaping the Emotion Detection and Recognition (EDR) Market.

Dec

7th

2024

17:05

Artificial Intelligence

MA Webinar: Emotion AI + Eye Tracking (Insight Platforms)

Affectiva shows how to elevate your advertising testing & creative strategy by harnessing the power of Emotion AI and eye tracking. The media industry has rightly turned its focus toward understanding attention—but attention alone isn’t enough to maximize advertising effectiveness.

Dec

4th

2024

10:38

The Role of Attention and Engagement in Creative Effectiveness

In the crowded world of advertising, capturing audience attention is only part of the equation. While attention ensures your message gets noticed, true effectiveness comes from engagement—the emotional and cognitive connections that leave a lasting impression.

Nov

27th

2024

09:07

Artificial Intelligence

Affective Computing Market Insights, Forecast to 2031 - Amazon Web Services Inc., Affectiva Inc., Nuance Communications Inc.

The Affective Computing Market study by DataM Intelligence offer an in-depth analysis of the market, presenting insightful observations, statistics, historical data, and industry-validated market insights. The report delves into the competitive positioning of key companies, examining factors such as product offerings, pricing strategies, financial health, product portfolios, growth initiatives, and geographical reach.

Nov

26th

2024

18:30

New Offerings, Capital Refinance/Restructure

New Smart Eye Tech Taps Facial Recognition

New Smart Eye Tech Taps Facial Recognition Swedish technology firm Smart Eye, the parent of Affectiva and iMotions, has released a new version of its advanced eye tracking solution, with updates including automatic profile selection and refined user recognition, enhancing ease of use and data integrity.

Nov

4th

2024

10:05

The Future of Calibration-Free Eye Tracking in Market Research

With the recent launch of Calibration-Free Eye Tracking, we’ve introduced a significant innovation to the research industry. By eliminating the need for complex calibration, we’ve made eye tracking easier to use, more accessible, and scalable to a wider audience.

Oct

29th

2024

10:32

Artificial Intelligence

Secrets of Successful Ad Campaigns: Metrics, Best Practices, and Future Trends

Using Metrics to Highlight Campaign Success When it comes to understanding the success of an advertising campaign, specific metrics and feedback play a crucial role. Lynne Deason, head of Creative Excellence at Kantar, sheds light on how Affectiva's emotion AI technology provides valuable insights into campaign performance.

Oct

15th

2024

11:37

Revolutionizing Research: Calibration-Free Eye Tracking Technology Unveiled

Last month, we proudly announced the launch of our latest innovation: Affectiva's Calibration-Free Eye Tracking. This revolutionary feature promises to transform the research landscape by allowing users to track eye movements via a standard webcam without the need for complex calibration procedures.

Oct

11th

2024

09:05

Emotion Detection and Recognition Market Growing Trends, Future Outlook, Advance Technology, Global Size, Share And Forecast – 2027 – Rajasthan News Paper

Emotion Detection and Recognition Market Growing Trends, Future Outlook, Advance Technology, Global Size, Share And Forecast – 2027 NEC (Japan), IBM (US), Microsoft (US), Apple (US), Google (US), Tobii (Sweden), Affectiva (US), Elliptic Labs (Norway), Intel (US), Cognitec (Germany), NVISO (Switzerland), Noldus (Netherlands), Gesturetek (Canada), iMotions (Denmark), Numenta (US), PointGrab (Israel), Ayonix (Japan), Pyreos (UK).

Rajasthan News Paper

Oct

9th

2024

11:14

Artificial Intelligence

Ensuring Emotional Resonance in Advertising: Insights from Repeat Viewings and Brand Cues

Maintaining Emotional Resonance Across Multiple Viewings In the world of advertising, creating an emotionally resonant ad is only part of the challenge. Ensuring that the ad continues to evoke strong emotional responses upon repeat viewings is equally important.

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