Ahrefs, a privately owned Singapore-based company founded in 2010, employs approximately 100 people. Its primary business is the development and provision of software tools focused on search engine optimization (SEO), along with the creation and distribution of free educational resources for marketing professionals. As of 2023, Ahrefs operates within the technology, information, and internet sectors.
Google recently altered a parameter, "&num=100," affecting the display of search results, impacting third-party data providers like Ahrefs that used this function to analyze website search rankings. The increasing use of AI assistants, such as ChatGPT, Claude, and Perplexity, for information and task completion is noted. AI is changing consumer research and brand analysis, with AI overviews and AI-powered search engines gaining prominence. Visibility in AI search is still developing, presenting an opportunity for businesses to establish a first-mover advantage by tracking AI mentions and optimizing accordingly. Brands now need to monitor visibility across AI overviews, chatbots, and LLM responses to maintain discoverability in the evolving search landscape.
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