Alazraki Atypical

Alazraki Atypical, also known as Alazraki Networks, is a privately owned company headquartered in Mexico. Founded by Carlos Alazraki in 1977, the company has approximately 90 employees and operates as an advertising, marketing, and media agency. Functioning as a full-service communications and entertainment conglomerate, it utilizes an "Atypical Approach" business model that integrates traditional advertising, digital strategy, and high-end content production. The company focuses on transforming brand communication into "Storydoing," leveraging data science and creative innovation to solve business challenges for global and national brands.