News Summary:
On August 6, 2026, ADA, The Data and AI Experience Company, announced the completion of its acquisition of Algonomy, a leader in agentic decisioning for retail. The deal strengthens ADA's intelligent growth platform with AI decisioning technology, aiming to bridge the gap from data and insight to a fully agentic experience, and extends ADA's presence to 34 combined markets across APAC, the US, MENA, and Europe. Earlier on the same day, Khaitan & Co advised Algonomy on this acquisition by the Malaysia-headquartered ADA Data AI Solutions Pte Limited, a company focused on integrated digital analytics and marketing solutions. Previously, on August 3, 2026, ADA acquired Algonomy, which automates decisioning across e-commerce, marketing, merchandising, and supply chain for retailers. Algonomy, which evolved from the earlier Manthan and RichRelevance businesses, reports working with over 400 brands in more than 20 countries.
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