Alice & Smith, a privately owned company headquartered in Canada, was founded in 2014 and operates with approximately 20 employees. Functioning as a full-stack entertainment agency and studio specializing in alternate reality games (ARGs), interactive content, and transmedia events, the company serves entertainment providers. Alice & Smith creates ARG titles such as The Black Watchmen, Ahnayro, and NITE Team 4, and works with international clients including Microsoft, Paradox Interactive, PUBG, Zynga, Funcom, Hello Games, and NBA.