Alphonso, a privately owned company headquartered in the US, specializes in IT Services and IT Consulting. Founded in 2012, it employs approximately 40 individuals. The company has been integrated into LG Ad Solutions following its acquisition by LG Electronics. Alphonso functions primarily in TV data analytics and advertising services, utilizing automatic content recognition (ACR) technology. This technology is embedded in smart TVs and other connected devices to gather TV viewership data, which is then used to provide audience insights, facilitate targeted advertising across various screens, and offer ad campaign measurement and attribution services.
