Alphonso Inc., a privately owned company founded in 2012 and headquartered in the US, employed approximately 40 people. The firm provided television data analytics and advertising services. Its technology, automatic content recognition (ACR), embedded in smart TVs and other connected devices, collected TV viewership data. This data was used to generate audience insights, facilitate targeted advertising across multiple platforms, and measure and attribute ad campaign performance. Following a controlling stake acquisition by LG Electronics, Alphonso has been integrated into LG Ad Solutions.
