Alteryx, a publicly owned company headquartered in the US, was founded in 1997 and has approximately 2,850 employees. The company specializes in software development, focusing on analytic process automation (APA).
On April 29, 2026, Luis Gonzalez, who leads the Global Advocacy Program for Alteryx, a low-code/no-code data analytics platform, discussed the company's approach to cultivating "data superheroes" through its Alteryx Innovators and Visionaries advocates, deployed across functions including Demand Marketing, AR Solutions Marketing, PR, and HR. Previously, on April 28, 2026, Gonzalez, serving as Manager of Global Customer Advocacy at Alteryx, detailed efforts to revitalize the company's customer advocacy program. This initiative sought to foster engagement and loyalty by automating reference management, streamlining advocacy efforts, and providing engaging nurture campaigns to address challenges with stagnant onboarding stories and nurture its extensive network of advocates.
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