Amedia, a privately owned company based in Norway, founded in 1948 and employing approximately 540 individuals, specializes in media production. The company functions as a publisher of articles and newspapers.
On July 5, 2026, Amedia scaled its video offerings to provide news for younger audiences, acknowledging that these demographics primarily consume news through platforms like Snapchat and TikTok rather than traditional editorial sites. Previously, on June 16, 2026, the company highlighted its 14-year-old strategy for digital subscription success, which helped the Norwegian publisher navigate a difficult situation around 2013 and 2014 and continues to yield positive results. Earlier, on April 20, 2026, the Norges Fotballforbund (NFF) announced a media rights deal worth NOK 820 million annually for the 2029 to 2034 period. Amedia, alongside commercial broadcaster TV 2, secured the main agreement, with Amedia taking on a more distinct role due to its national reach and strong local and regional presence. Schibsted became a new partner for NFF, securing a partial agreement for the cup rights.
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