amp sound branding, a privately owned company headquartered in Germany and a subsidiary of WPP, was founded in 2008. Employing approximately 60 individuals, the company operates as an advertising, marketing, and media agency, specializing in sonic branding. With offices in Munich, New York, and Singapore, amp creates holistic sonic identities for global clients such as Mastercard, Mercedes-Benz, Deloitte, The Kraft Heinz Company, Dove Men+Care, BBVA, Geberit, Triumph, Telenor, Klarna, and Share Now. Its core business involves developing custom Sonic DNA® through insights-driven data-backed analytics to address the disconnect between brands' auditory expression and core values. The company's teams, comprising musical talents, sound engineers, research scientists, tech gurus, and brand strategists, collaborate across various projects and platforms. Services range from consulting and sonic brand communications to customer experiences and sonic products. amp creates audio and sonic strategies for a wide range of audible touchpoints, including audio logos, social audio, and campaigns.
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