amp sound branding, a privately owned company based in Germany and a subsidiary of WPP, was founded in 2008 and employs approximately 60 individuals, leveraging musical talent and expertise in its sonic branding solutions. The company specializes in creating holistic sonic identities to strengthen brand connection with target audiences across various touchpoints. With offices in Munich, New York, and Singapore, it serves a global client list, including brands such as Mastercard, Mercedes-Benz, Deloitte, The Kraft Heinz Company, Dove Men+Care, BBVA, Geberit, Triumph, Telenor, Klarna, and Share Now. amp aims to improve brand audio expression by addressing the alignment of auditory expression with core brand values. It utilizes custom Sonic DNA® supported by insights-driven, data-backed analytics for audio experiences. Its teams comprise musical talents, sound engineers, research scientists, technology specialists, and brand strategists who contribute to projects ranging from consulting and sonic brand communications to customer experiences and sonic products. The company develops audio and sonic strategies applicable to a wide range of audible touchpoints, including audio logos, social audio, and campaigns.
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