Amplience is a privately owned company headquartered in the UK. Founded in 2008, it employs approximately 180 individuals. The company specializes in software development, providing commerce and customer experience tools.
On August 20, 2026, Amplience highlighted its Live Story solution, which allows fashion brands to build campaign pages directly, bypassing traditional developer hand-offs and queues. Previously, on August 6, the company addressed Generative Engine Optimization (GEO), emphasizing the need for enterprise retail to make product content machine-readable for AI-powered search engines and assistants to ensure product visibility across entire catalogs. Earlier, Amplience announced its participation in the RetailClub AI Festival 2026 on July 27, where it plans to demonstrate its methods for helping commerce brands scale content using AI agents while retaining human oversight. This followed Amplience's insights on July 2 regarding "Agentic Commerce," detailing how AI systems are increasingly influencing product discovery and selection, a trend supported by Adobe data showing a 393% year-over-year increase in AI traffic to US retail sites in early 2026. Also on July 2, Amplience described its core offerings, including Content Hub, a production-grade Digital Asset Management (DAM) solution designed for retail asset volumes, and Dynamic Media, an image and video delivery service for real-time asset transformations via a URL-based API.
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