Amplience, a privately owned UK-based software development company founded in 2008, employs approximately 180 people as of 2023. The company's primary offering consists of software tools designed to support commerce and enhance customer experience.
Amplience partnered with Astound Digital at Dreamforce this year to demonstrate advancements in content commerce and customer experience. The demonstration included interactive environments powered by personalization, intelligent systems, and real-time engagement. A new module, Amplience Accelerated Media, was introduced to automatically optimize assets in real time, addressing challenges with slow loading times caused by heavy images and videos. Otto implemented the Amplience platform to improve usability and performance. Amplience also highlighted challenges in content creation, noting that product data, images, and promotional copy are often stored in separate systems, slowing down campaign development. Amplify25, scheduled for November, was announced as a key event for customers.
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