Aonic, a privately owned company headquartered in Sweden, was founded in 2021 and employs approximately 10 individuals. Functioning as a holding company, Aonic focuses on businesses within the video game industry, including development studios, gaming-related technology providers, and service providers.
Aonic expanded its protein-dense powder supplements on September 23, 2026, with the introduction of Aonic Fuel, a mixable formula providing 32 grams of complete protein per serving. This powder offers consumers more flexibility in preparing protein drinks compared to the brand's existing ready-to-drink canned Fuel shake. Previously, on June 11, 2026, Aonic marked its official entry into the protein category with the launch of the Aonic Fuel ready-to-drink protein shake. Concurrently, Dr. Jason Mitchell N.D. joined as Chief Medical Advisor, leading an initiative to eliminate artificial sweeteners from products. This followed the May 18, 2026, launch of Aonic Fuel ready-to-drink beverages at Sprouts Farmers Market nationwide, with a full rollout anticipated by June 1. The product, co-founded by celebrity trainer Senada Greca, became available at Sprouts in Rich Chocolate and Smooth Vanilla flavors.
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