Aputure, also known as Aputure Imaging, is a privately owned company headquartered in China. Founded in 2013, with approximately 80 employees, the company reported $166.6M in revenue as of 2023. Its main product is content acquisition, and the company provides professional cinema equipment specializing in lighting solutions.
On July 29, 2026, photographer Kendra Rae Storm created a sculptural and graphic aesthetic for a beauty editorial using projection lighting as a compositional element. Previously, on July 16, lighting directors Chris Hollier and Andy Cottey, working with ITV Sport Executive Director and Producer Paul McNamara, illuminated ITV Sport's broadcast for a major 2026 football event from a rooftop studio in New York City. This follows news from June 26 regarding the studio build for YouTube channel ShortCircuit, part of Linus Media Group, which started in 2013 and now manages seven channels with over 26 million subscribers. Earlier in June, on the 9th, lighting designer James Tinsley returned to style the fourth series of The Traitors UK, which began production in June 2025 as part of the globally popular social deduction series. Concurrently, on June 2, the Wikimedia Foundation, celebrating Wikipedia's 25th anniversary in 2026, tapped Berlin-based agency Twinematics to produce a series of German-language cinematic video campaigns aimed at boosting brand awareness, volunteer recruitment, and donations.
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