News Summary:
Ascent360 CEO Scott Buelter appeared on the GAIN Momentum podcast on September 3, 2026, discussing how a hotel CRM and Customer Data Platform (CDP) unifies guest data, including call center information, to help hoteliers build smarter guest journeys, boost repeat visits, and convert touchpoints into revenue opportunities. Previously, on August 28, 2026, Ascent360 launched Roll Up Performance Dashboards, providing hotel and resort groups with a single, unified view across their property portfolios to track benchmarking, guest engagement, campaign performance, and consolidated revenue attribution. On July 29, 2026, the company made custom dashboards and real-time reporting available in its CDP, offering views into guest behavior, email/SMS performance, and return on investment. This follows an announcement from May 21, 2026, when Linchris, managing sixteen independent hotels, reported it doubled its direct booking revenue with Ascent360. Linchris previously faced challenges with a disconnected email tool, which created hours of manual work for audience list building and unsegmented campaigns.
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