News Summary:
On April 28, 2026, Ascent360 joined Lark at the Digital Transformation in Hotels & Hospitality Summit in Arlington, TX, to discuss delivering personalized, data-driven guest experiences at scale, addressing a major challenge for hoteliers. Earlier, on April 12, the company highlighted strategies for building lasting guest retention through smarter segmentation in resort marketing, acknowledging the unique characteristics of different guest types. On March 23, Ascent360 emphasized turning guest feedback into a powerful marketing asset, noting that acting on post-stay survey data creates a competitive advantage for hotels. Previously, on February 19, Ascent360 detailed how to convert call center data into precise automated marketing, underscoring the value of the voice channel for higher conversion rates and direct booking strategies. This followed Ascent360 CEO Scott Buelter's appearance on "The Modern Hotelier" podcast on February 12, where he discussed the transformative power of AI, data, and personalization in the hospitality industry, advocating for hotels to embrace Customer Data Platforms (CDPs) and AI.
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