News Summary:
On March 23, 2026, Ascent360 highlighted the importance for hotels to act on guest feedback data, asserting that moving beyond mere collection to active implementation creates a competitive advantage. Previously, on February 19, 2026, the company emphasized leveraging call center data for precise automated marketing, noting its effectiveness in driving higher conversion rates and supporting direct booking strategies for hoteliers. This followed Ascent360 CEO Scott Buelter's appearance on "The Modern Hotelier" podcast on February 12, 2026, where he discussed the transformative power of AI, data, and personalization in the hospitality industry, particularly how hotels embracing Customer Data Platforms (CDPs) and AI can dominate their market. Earlier, on February 11, 2026, Ascent360 participated in a webinar alongside Mountain Capital Partners and accesso, focusing on strategies to drive repeat visits and guest loyalty. On January 27, 2026, Ascent360 detailed the significance of guest segmentation for hotels, explaining its role in delivering more impactful messages, increasing conversions, fostering stronger loyalty, and shifting bookings to direct channels.
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