Ascent360, a privately owned software development company founded in 2013 and headquartered in the US, employs approximately 50 people (as of 2023). The company's primary offering is a customer data platform.
Hotel property management systems manage guest data, a valuable asset. Guest interactions, from pre-booking to post-check-out, provide insights into preferences, behaviors, and buying patterns, meeting the expectations of today's travelers for personalized experiences. Online Travel Agencies (OTAs) present challenges for hoteliers seeking to convert OTA guests into direct-booking customers. Text messaging offers fast communication for confirmations, deals, and check-in information, but requires responsible use due to regulations protecting consumer privacy. To enhance the guest experience and encourage repeat stays, hoteliers need to understand guests better through aggregated data and derived variables.
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