Astucemedia, a privately owned Canadian company founded in 2003, employs approximately 30 people. Its core business is the production and distribution of broadcast media. The company specializes in creating real-time data visualizations using augmented reality and immersive technologies for various applications, including broadcast television, museums, musical performances, sporting events, and digital platforms. Astucemedia also offers graphic design services encompassing conceptual design and branding for diverse media formats, such as touch screens, augmented reality systems, virtual sets, videowalls, and large-scale indoor and outdoor screens. As of 2023, this remains the company's operational focus.