Athletic Truth Group, also known as ATG, is a privately owned company headquartered in the US. Founded in 2022, it operates as a tier 1 media tech buyer. The company functions as an online fitness coaching service based in the US.
On February 21, 2026, Athletic Truth Group (ATG) announced an estimated April launch for its first run of USA-made shoes, responding to public inquiries regarding their readiness. Previously, on November 1, 2025, the company introduced the ATG USA Buddy Sled as a realistic solution for schools, noting that all shoes and equipment would remain on sale through the holidays. This followed an October 4, 2025, update detailing the minimalistic hamstring curl system chosen for a school gym ATG was setting up that year.
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Athletic Truth Group (ATG) offers products in the media and telecoms services industry. Athletic Truth Group (ATG)'s product portfolio comprises of media and TV services.
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