Augumenta, a privately owned Finnish company founded in 2012, develops and provides augmented reality (AR) software. As of 2023, the company employs approximately 10 people. Its products focus on enabling users of smartglasses to interact with and control machinery, Internet of Things (IoT) devices, and various applications through AR interfaces, supporting both monocular and binocular devices.
Augumenta discussed the importance of camera calibration for smartglasses to deliver a seamless augmented reality experience. They also highlighted the key specifications that people consider when comparing smartglasses. In another article, they argued against the use of QR codes for smartglasses users and presented the cost-saving benefits of switching to industrial-grade 2D markers. Furthermore, they emphasized the significance of weight saving in the aerospace industry, highlighting the financial implications of carrying trash on commercial airlines. Lastly, they criticized the awkward user experience associated with QR codes, contrasting it with the original one-dimensional barcodes designed in the 1950s.