Auto Bild is a privately owned company based in Germany, founded in 1986, that functions as a tier 1 media tech buyer. The company operates as a German magazine providing coverage of the automotive industry.
On April 22, 2026, the Hyundai Inster, sold locally as the Casper Electric, placed first overall in a comparison test of small electric vehicles conducted by German automotive magazine Auto Bild. Previously, on April 16, 2026, Genesis was recognized as the "Best Brand Overall" in Auto Bild's 15th annual readers’ survey, a reader-led evaluation involving over 50,000 general readers. This marked the first time a Korean brand achieved the top spot in the survey. Earlier, on March 29, 2026, Auto Bild detailed the extraordinary results of a reliability test where a BMW M3 endured over 60,000 miles (100,000 kilometers) of hard driving before being dismantled.
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