Auto Bild is a privately owned company based in Germany, founded in 1986, that functions as a tier 1 media tech buyer. The company operates as a German magazine providing coverage of the automotive industry.

Revenue

Founded

1986

Headcount

-

Headquarters

Germany

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

News Summary:

On July 30, 2026, an Auto Bild staff member, Olaf, experienced persistent ABS and ESP warning issues with his Saab 9-3 Convertible, which two workshops misdiagnosed, leading to an unnecessary wheel-bearing replacement and a proposed control-module repair. Previously, on April 22, Hyundai Motor Company announced its Casper Electric, sold locally as the Inster, secured overall first place in a comparison test of small electric vehicles conducted by the German automotive magazine Auto Bild. This followed Genesis being recognized as the "Best Brand Overall" on April 16, 2026, in Auto Bild's 15th annual readers' survey, one of Germany's largest reader-led brand evaluations, based on the participation of over 50,000 general readers. This marked the first time a Korean brand took the top spot in the survey. Earlier, on March 29, 2026, Auto Bild put a BMW M3 through a reliability test involving over 60,000 miles of hard driving before dismantling it to examine its performance.

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Auto Bild offers products in the media and telecoms services industry. Auto Bild's product portfolio comprises of search, social, and retail media.
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