BAFTA, also known as British Academy of Film and Television Arts, is a privately owned organization headquartered in the UK, founded in 1947, and operates with approximately 400 employees. It is categorized as a tier 1 media tech buyer. Functioning as an independent arts charity.
On August 12, 2026, BAFTA began accepting submissions for the 2027 BAFTA Games Awards, revising its voting criteria, adjusting entry fees, and updating its position on AI, as the BAFTA Games Committee assesses policies for eligibility, voting, and promotional activities. This followed the opening of entries on August 6 for the 2027 BAFTA Television Craft Awards and BAFTA Television Awards, sponsored by P&O Cruises, which celebrate "exceptional storytelling creativity and craft of British and international television" while confirming categories, eligibility, and voting rules. Earlier on the same day, BAFTA added a new clause to its TV Awards rules, allowing it to investigate entries that use generative AI. The organization emphasized the importance of human creativity, noting that AI-inclusive submissions could face further scrutiny, and also welcomed HBO Max.
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