Bally Sports Arizona is a privately owned company based in the US, with FanDuel Sports Network as its parent company. Founded in 1996, it employs approximately 40 individuals. The company specializes in broadcast media production and distribution.
Bally Sports is focusing on gamifying live sports streaming to enhance viewer engagement through participatory and interactive experiences, according to a September 24, 2026 report. This strategic shift occurs as the broader regional sports network (RSN) model faces significant disruption, driven by the collapse of traditional cable carriage and a growing trend of teams bringing their broadcast operations in-house, a dynamic explored in a September 15, 2026 analysis by Nana Kofi Amoh. This follows an announcement on September 19, 2025, by Phoenix Suns majority owner Mat Ishbia, stating the team would livestream its games for the 2023 season, effectively taking over broadcast rights previously held by Bally Sports. Earlier, on September 12, 2025, veteran broadcaster John Kelly departed Bally Sports Midwest, concluding his nearly 20-year tenure as the St. Louis Blues' lead TV play-by-play broadcaster to join the Los Angeles Kings.
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