Bandai Namco Holdings, a privately owned company headquartered in Japan, was founded in 2005 and employs approximately 10,000 individuals. The company operates as a toy and video game company, employing an 'IP Axis' (Intellectual Property) strategy that integrates toys, video games, amusement parks, and anime production into a unified ecosystem. It manages entertainment franchises such as Gundam, Pac-Man, Tekken, Dragon Ball, and Elden Ring.