Bath Rugby, a privately owned company headquartered in the United Kingdom, was founded in 1865 and operates as a tier 3 media tech buyer. With approximately 440 employees, it reported $30.7M in revenue as of 2025. The company specializes in sports tickets, merchandise, and sponsorship. Functioning as an English professional rugby union club based in the City of Bath, Bath Rugby plays in the Gallagher Premiership league. The club has won England's domestic competition, the Anglo-Welsh Cup (as the John Player and Pilkington Cup), and the Heineken Cup. It plays at The Recreation Ground, also known as The Rec, in the City of Bath.
On September 30, 2026, Bath Rugby signed a multi-year deal with technology co-sourcing company TechPods, making them an official Club Partner. Previously, on September 28, the Club strengthened its relationship with LUDO Bath by confirming a two-year partnership extension. This followed the September 24 announcement that car finance and loan company Novuna Vehicle Solutions would continue its partnership with Bath Rugby as an Official Supplier and Club Sustainability Partner, aiming to turn shared sustainability ambitions into meaningful action.
Bath Rugby offers 3 products in the sports industry. Bath Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Bath Rugby's revenues were less than $50M in 2025. Caretta Research has split Bath Rugby's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Bath Rugby's revenue breakdown subscribe to Caretta Portal.
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