Bayer 04 Leverkusen is a privately owned company headquartered in Germany. Founded in 1904, it operates with approximately 470 employees. The company's main product is spectator sports, and it reported $638.8M in revenue as of 2025. The organization also functions as a tier 1 media tech buyer. It is a German professional football club, based in Leverkusen, Nordrhein-Westfalen.
Bayer 04 extended its sponsorship deal with NRG24 on September 29, 2026, ensuring the official partner's continued appearance on LED screens in the upper tier and significant visibility on stadium signage during Bundesliga home games at the BayArena. Previously, on September 27, the Bayer 04 Women's team advanced to the DFB Pokal Round of 16 after Maja Sternad scored a brace in extra time, leading to a late 2-1 win at SC Freiburg. Earlier, on September 23, KKV Kabelverlegung joined the Sponsors’ Club as a new partner, enhancing its positioning through TV advertising hoardings behind the goals and inclusion in official BayArena signage. On the same day, Bayer 04 expanded its long-standing business partnership with EDO Personalservice, significantly increasing the company's visibility at the Leverkusen stadium with explicit recognition as a Business Club partner on signage and advertising on the upper-tier LED screen for Bundesliga home matches. This followed Bayer 04's 2-0 victory against Celje on September 16, which kicked off their Europa League campaign.
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Bayer 04 Leverkusen offers 3 products in the sports industry. Bayer 04 Leverkusen's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Bayer 04 Leverkusen's revenues were less than $1B in 2025. Caretta Research has split Bayer 04 Leverkusen's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Bayer 04 Leverkusen's revenue breakdown subscribe to Caretta Portal.
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