Bayer 04 Leverkusen, a privately owned entity headquartered in Germany, was founded in 1904 and operates as a tier 1 media tech buyer. The club employs approximately 470 individuals and reported $419.9M in revenue as of 2024. The company functions as a German professional football club, based in Leverkusen, Nordrhein-Westfalen, specializing in spectator sports.
On May 1, 2026, Bayer 04 Leverkusen player Edmond Tapsoba participated in a shirt sale for a good cause with Maza and Kofane, greeting fans and expressing gratitude for their support, which he cited as a major factor in his decision to extend his contract. This event followed Tapsoba's early contract extension with Bayer 04 Leverkusen, signed on April 29, 2026, committing the 27-year-old Burkina Faso international until June 30, 2031, despite having two years remaining on his previous deal; he described the day as "very special." The German club had confirmed Tapsoba's impending extension on April 28, initially responding to information from journalist Fabrizio Romano before issuing an official press release. Earlier, on April 24, Patrik Schick reached a significant milestone, becoming only the third player in Bayer 04 Leverkusen history to score 100 competitive goals for the club, joining Ulf Kirsten and Stefan Kiebling, having joined Leverkusen in 2020 from AS Roma. The charitable initiative involving Tapsoba, Maza, and Kofane began on April 23, when they started selling limited-edition T-shirts for €9.99 at the Bayer 04 Fanwelt to support a community initiative.
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Bayer 04 Leverkusen offers 3 products in the sports industry. Bayer 04 Leverkusen's product portfolio comprises of sports tickets, merchandise and sponsorship.
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Bayer 04 Leverkusen's revenues were less than $500M in 2024. Caretta Research has split Bayer 04 Leverkusen's revenue into 3 different product categories.
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