Bayer 04 Leverkusen

Bayer 04 Leverkusen

http://www.bayer04.de
https://www.linkedin.com/company/bayer-04-leverkusen/

Bayer 04 Leverkusen is a privately owned company headquartered in Germany. Founded in 1904, it operates with approximately 470 employees. The company's main product is spectator sports, and it reported $638.8M in revenue as of 2025. The organization also functions as a tier 1 media tech buyer. It is a German professional football club, based in Leverkusen, Nordrhein-Westfalen.

2025 Revenue

Founded

1904

Headcount

467

Headquarters

Germany

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Bayer 04 Leverkusen midfielder Montrell Culbeath committed to the club long-term on June 25, signing a contract extension until 2031, adding another year to his previous deal set to expire in 2030. Earlier in June, on the 15th, the club extended Francis Onyeka's contract before loaning him to Bundesliga newcomers SV 07 Elversberg, with managing director Simon Rolfes noting Onyeka's strong commitment and talent developed within the club's ranks. On June 12, U17 coach Benjamin Adam departed Bayer 04 for Rostock, concluding an eight-year tenure that saw him manage various youth age groups, including U19 assistant, U17, and U16 head coach, after joining from FC Rot-Weiß Erfurt in 2018. The same day, Patrick Greveraars, a 51-year-old Dutchman, took charge of the U19s, bringing extensive international experience and a history of winning championships with youth teams and PSV Eindhoven's second XI. Previously, on June 10, Bayer Leverkusen confirmed the signing of 16-year-old Kennet Eichhorn from Hertha BSC, securing the highly-rated youngster despite interest from other clubs including RB Leipzig and Liverpool.

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Bayer 04 Leverkusen offers 3 products in the sports industry. Bayer 04 Leverkusen's product portfolio comprises of sports tickets, merchandise and sponsorship.

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Bayer 04 Leverkusen's revenues were less than $1B in 2025. Caretta Research has split Bayer 04 Leverkusen's revenue into 3 different product categories, the largest of which is sponsorship and merchandise. For full access to Bayer 04 Leverkusen's revenue breakdown subscribe to Caretta Portal.

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Jul

8th

2026

01:30

New Offerings, B2B Tag

NEW BALANCE AND BAYER 04 LEVERKUSEN UNVEIL 2026-27 AWAY KIT

A design inspired by Farbenstadt, the “City of Colours” Boston, MA – July 8, 2026 – New Balance today unveiled the Bayer 04 Leverkusen 2026-27 away kit, a design inspired by Farbenstadt— ”The City of Colours”—and the creative identity that defines the club.

Jul

7th

2026

05:00

Management Changes, B2B Tag

Former player Kristina Sundov is new Bayer 04 Women’s team assistant coach

“We had very good and open discussions with Kristina. She will enrich our coaching team not only with her professional expertise but also with her very empathetic nature,” said Achim Feifel , sporting director of the Bayer 04 Women’s team: “She has a wealth of practical experience both as a player and as a coach; she embarked on her coaching career early on and has already worked in many different areas within the game.

Jul

4th

2026

20:30

Partnerships and Alliances, B2B Tag

Bayer 04 Football Academy São Paulo Expands Through New Partnerships with Colégio Humboldt and Rödl

The new collaborations expand the Academy’s role as a platform connecting football, education, community and the German-Brazilian relationship in São Paulo. “Brazil has always played an important role in the history of Bayer 04, both on and off the pitch,” said Fernando Carro, CEO of Bayer 04 Leverkusen.

Jul

1st

2026

07:30

Procurement and Sales, B2B Tag

Young talent Sana Coskun signs contract with Bayer 04

“Sana was given the chance to gain experience with the first team during the Rückrunde and she showed she belongs at this level with her first Bundesliga appearances,” said Achim Feifel , sporting director of the Bayer 04 Women’s team: “In our view, she has the potential to make the step-up to becoming a Bundesliga player.

Jul

1st

2026

01:55

ESG, B2B Tag, Football

[News] LEDVANCE Brings New Light to More Than 1,000 Spaces at the BayArena Stadium in Leverkusen

LEDVANCE, a global leader in lighting solutions, is expanding its partnership with the German football club Bayer 04 Leverkusen. Building on the successful upgrade of the stadium's floodlighting, the club is now relying on LEDVANCE’s expertise across the wider BayArena infrastructure.

Jun

25th

2026

09:20

Montrell Culbeath signs new Bayer Leverkusen contract until 2031

The midfielder has committed to the Rhineland club long-term, putting another year on his previous deal which was due to run until 2030. Bayer 04 Leverkusen have extended youngster Montrell Culbreath's contract once again – this time on a long-term basis.

Jun

15th

2026

02:40

Bayer 04 extend Onyeka contract – loan move to Bundesliga newcomers SV 07 Elversberg

“We are delighted Francis Onyeka has shown such a strong commitment to Bayer 04 Leverkusen by signing this long-term contract extension. He is a fantastic talent who has come through the ranks at our club over many years and we want him to continue doing so,” said Bayer 04 managing director sport Simon Rolfes.

Jun

12th

2026

05:30

U17 coach Benjamin Adam leaves Bayer 04 for Rostock

Adam joined Leverkusen from FC Rot-Weiß Erfurt in the summer of 2018 and, during his eight years at Bayer 04, he was in charge of various age groups in the youth section. Among other roles, he served as assistant coach of the U19s and head coach of the U17s and U16s.

Jun

12th

2026

03:30

Youth teams: Coaching set-ups for 2026/27

U19: dutchman Greveraars takes charge The U19s will be coached by Patrick Greveraars. The 51-year-old Dutchman brings with him a wealth of experience from numerous international roles and has a track record of winning titles. He has won several championships with U19 and U17 teams, as well as the PSV Eindhoven second XI.

Jun

10th

2026

13:53

Bayer Leverkusen confirm Eichhorn signing

Kennet Eichhorn is officially a Bayer 04 Leverkusen player. Bayer Leverkusen have confirmed the signing of highly-rated youngster Kennet Eichhorn from Hertha BSC. Die Werkself announced the arrival of the 16-year-old on Wednesday evening, fending off competition from several clubs, including RB Leipzig and Liverpool, to secure his signature.

Jun

9th

2026

05:45

New seating for the BayArena - donation and reuse of existing seats

The removal of the previous seating is in full swing. Block by block, the black and red seats that have largely characterised the stands of the BayArena since the stadium was extended in 2009 are disappearing.

Jun

8th

2026

14:00

Bayer 04 presents new Campus plans to Monheim residents

There were many questions about the consequences of the project for the environment, climate and wildlife, the benefits for the Monheim clubs and the town, car parks and training times as well as other possible locations.

Examples of Bayer 04 Leverkusen's suppliers include Fayr and Moments Lab.

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