Baylor Athletics

Baylor Athletics is a non-profit organization headquartered in the United States, founded in 1914 with approximately 30 employees. The entity offers sports tickets, merchandise, and sponsorship opportunities, and is categorized as a tier 1 media tech buyer. It serves as the athletic department for Baylor University, fielding the Baylor Bears teams. These teams compete in Division I of the National Collegiate Athletic Association (NCAA) and are one of three private school members of the Big 12 Conference. Baylor was a charter member of the Southwest Conference from its creation in 1914 until its dissolution in 1996, and is also a founding member of the Big 12 Conference.