BBC Media Action

News Summary:

On February 6, BBC Media Action addressed how false and misleading information spreads rapidly, shaping opinions, fueling mistrust, and causing real harm, particularly noting the dramatic changes in how people find, share, and interpret information during periods like elections and public health crises. Previously, on January 26, the organization completed comprehensive audience research across six Pacific nations—Solomon Islands, Papua New Guinea, Samoa, Tonga, Vanuatu, and Fiji. This involved interviewing over a thousand people in each country through structured quantitative surveys and in-depth qualitative discussions to understand how audiences access, trust, and engage with media, and what they require from it. Earlier, on January 14, Tania Nikitina, Senior Research Manager at BBC Media Action Ukraine, shared insights from first-hand observation and data sharing with media outlets, highlighting how the ongoing conflict is changing media usage and impacting media organizations in wartime Ukraine. On January 7, BBC Media Action launched its ‘Recycle Resolutions’ campaign in Bengaluru as part of its ongoing Invaluables initiative. This New Year campaign encourages Bengalureans to renew simple habits that improve waste recyclability and uphold the dignity and safety of waste pickers, reportedly featuring musical reels by comedian-creator Shraddha Jain and musician Vasu Dixit to promote these practices.