BETC

BETC is a privately owned French advertising and communication agency founded in 1994. With approximately 980 employees, it is a subsidiary of the Havas Group. BETC's operations extend beyond traditional advertising, encompassing content creation in music, film, publishing, and design. The agency has received numerous industry awards, including being ranked the world's most creative agency by WARC's Creative 100 in 2024, Adweek's "International Agency of the Year" in 2019, and multiple awards from Eurobest, Club des DA, and the Effie Awards. In 2021, BETC was the most awarded French agency at the Clio Awards and won a Grand Prix Film at the Cannes Lions. The agency relocated to the Magasins généraux in Pantin in 2016, a complex it helped develop.