BETC

BETC is a privately owned communication agency headquartered in France, operating as a subsidiary of Havas Group. The company maintains subsidiaries including BETC FULLSIX, BETC HAVAS, and Maison BETC. Founded in 1994, BETC employs approximately 980 individuals and focuses on renewing the relationship between brands and creative output. The company creates new synergies and produces its own content across music, film, publishing, and design. Additionally, BETC initiated the Magasins généraux project in Pantin, relocating its operations there in July 2016 to establish a new hub for creation, innovation, production, and collaboration within the Grand Paris area.