BETC Design, a privately owned design agency within the HAVAS group and counting Conran Design Group among its parent companies, is headquartered in France. Founded in 1992, the company operates with an estimated 10 employees, specializing in advertising, marketing, and media agency services. The agency's core function involves a strategic, creative, and technical process aimed at formalizing, organizing, and governing all physical expressions of a brand. It operates under the philosophy that design functions as a living language for a brand, comprising concepts, symbols, and appropriate expressional forms to facilitate dialogue with diverse audiences. The agency's client portfolio includes brands such as Evian, Roland-Garros, Fédération Française de Tennis, Parrot, Sanofi-Aventis, Peugeot, Accor, L'Oréal, Rémy-Cointreau, Orange, Doro, Louis Vuitton, and Fnac, among others.