A1 Bulgaria introduced a donation feature to its My A1 digital platform, allowing customers to support social causes through free or monthly donations. A1 Bulgaria also began accepting pre-orders for Samsung's Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE foldable smartphones until July 24th. Pre-orders included double the storage and 0% interest on two-year contracts with A1's Unlimited plan. Separately, A1 Bulgaria's Team Leader for Residential Products Services and OTT Partnerships, Aleksandar Petrov, participated in a discussion regarding effective bundling strategies, including for telco cybersecurity offerings.
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