Blue Billywig, a privately owned company headquartered in the Netherlands, was founded in 2006 and employs approximately 60 individuals. The company operates a full-service online video platform that facilitates the management, hosting, publishing, and analysis of video content, offering capabilities for interactivity, personalization, and 360-degree video.
On September 22, 2025, a.s.r. utilized personalized interactive video from Blue Billywig to boost pension participant engagement. Through this video, a.s.r. welcomed participants in a personal manner and encouraged them to log into the pension portal to complete their personal details.
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