Blue Billywig, a privately owned Dutch company founded in 2006, develops and provides software for online video management. As of 2023, the company employs approximately 60 people. Its platform offers features for hosting, publishing, and analyzing video content, including interactive elements, personalized experiences, and support for 360-degree video.
Blue Billywig's platform enables sophisticated off-site video campaigns, expanding reach and utilizing first-party data for precise targeting. The company notes that retail media budgets are shifting towards video, and that merely presenting products is insufficient; consumers demand immersive experiences. A strong retail media network, leveraging first-party data, offers targeted advertising opportunities, and relying solely on static banners and text-based listings may limit growth. Blue Billywig helped Albert Heijn manage and deliver its recipe videos, transforming Allerhande into a content engine and revenue stream. The platform offers full content ownership, unlike other platforms where the platform retains broad rights to content.
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