Blue State

Blue State, a privately owned company and a subsidiary of WPP, is headquartered in the US. Founded in 2004, the company operates with approximately 190 employees. Functioning as an advertising services provider, it specializes in mobilizing individuals and organizations around common purposes. Originating from campaign efforts that pioneered digital approaches for democratic processes, its services have since expanded to include fundraising for nonprofits, influencing legislation and public opinion, and establishing connections between consumers and brands. The company's methodology emphasizes listening, learning, and uncovering insights, utilizing data to guide strategy, and developing digital tools and programs focused on user engagement and driving tangible change. Its operational philosophy involves challenging the status quo, prioritizing user experience, and building custom solutions to empower collective action.