Blue State is a privately owned company headquartered in the United States, with WPP as its parent company. Founded in 2004, it employs approximately 190 individuals. Functioning as an advertising, marketing, and media agency, Blue State specializes in mobilizing people around a common purpose, employing an approach that involves listening, learning, and uncovering insights. Originally established on the campaign trail, the company pioneered the use of digital methods in the democratic process. Its activities include raising funds for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. Blue State operates by challenging the status quo, utilizing data to inform decisions, designing user-driven programs, and focusing on outcomes and actions. The company develops solutions that empower people to act and emphasizes diversity, inclusion, and values.
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