Blue State

Blue State is a privately owned advertising, marketing, and media agency founded in 2004 and headquartered in the US. A subsidiary of WPP, the company employs approximately 190 people and reported revenues under $25 million in 2023. Initially focused on political campaigns, leveraging digital technologies, Blue State expanded its services to encompass non-profit fundraising, public opinion shaping, and brand marketing. The company emphasizes a data-driven approach centered on user needs and a commitment to social impact.