bol, a Privately Owned company based in the Netherlands, operates in the Retail sector. Founded in 1999 as an online bookstore in the Netherlands, the company currently maintains approximately 4,760 employees. It has expanded its operations to become an online retailer for the Netherlands and Belgium, initiating its presence in Belgium in 2010. The platform supports other retailers by allowing them to sell on bol.com and offers advertising opportunities for partners, a feature introduced in 2016. In 2017, the company established a dedicated fulfillment center.
