Boost, a privately owned company headquartered in Malaysia, is a subsidiary of Axiata. The company has approximately 710 employees and specializes in financial services, functioning as an all-in-one fintech platform that provides a range of digital financial services for both consumers and businesses in Southeast Asia. Its core product is a mobile e-wallet that facilitates cashless payments, bill payments, and offers a rewards program. For consumers, the platform includes Shariah-compliant installment payment options and a digital banking service with savings accounts. For businesses, the product provides merchant solutions that include accepting local and international QR code payments, an instant-settlement merchant wallet, and a loyalty program to engage customers. Boost also offers a separate AI-based micro-financing service for both individuals and small to medium-sized enterprises.
