Boost is a privately-owned Malaysian fintech company with approximately 710 employees. Owned by Axiata, Boost operates a digital financial services platform primarily in Southeast Asia. Its core offering is a mobile e-wallet enabling cashless transactions and bill payments, along with a rewards program. The platform also provides Shariah-compliant installment payments and digital banking services for consumers, and merchant solutions including QR code payment acceptance and a loyalty program for businesses. Additionally, Boost offers a separate AI-driven micro-financing service for individuals and small to medium-sized enterprises.