Bose, a privately owned company headquartered in the US, was founded in 1964, employs approximately 6,750 individuals, and reported $2.9B in revenue as of 2025. The company specializes in computers and electronics manufacturing, predominantly selling audio equipment. It is known for its home audio systems and speakers, noise cancelling headphones, professional audio products, and automobile sound systems.
Bose reintroduced wired earbuds on October 9, 2026, with a $99 modern upgrade that ditches batteries completely, aiming to capture the simplicity of wired listening without the need for charging. This follows an October 7 announcement marking the return of wired earbuds after over a decade. Earlier, on October 8, Bose's expanded audio strategy came into focus, highlighted by its acquisition of McIntosh Group and continued expansion into automotive immersive and software-driven audio, including FMOD, signaling a shift toward a broader audio technology business beyond its traditional consumer electronics image. Previously, on October 3, Bose announced two new earbud models: the second-generation Ultra Open Earbuds, featuring top-tier sound and a Cinema audio mode, and the Sport Open Earbuds, built for workouts with dust and water resistance.
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