Bose Corporation, a privately owned US company founded in 1964, manufactures and sells computers and electronics. Employing approximately 6,750 people, the company reported revenues exceeding $1 billion in 2023. Bose is primarily recognized for its production and sale of audio equipment, including home audio systems, speakers, noise-canceling headphones, professional audio products, and automotive sound systems.
On September 12, 2025, AAC Technologies participated in IAA Mobility in Munich, showcasing capabilities in automotive acoustics, haptics, optics, perception, interaction, and motor systems. Separately, Bose opened pre-orders for its QuietComfort Ultra Earbuds (2nd Gen) and subsequently announced the QuietComfort Ultra Headphones (2nd Gen), priced at $449, with pre-orders starting September 10th and shipping commencing October 2nd. These headphones feature internal updates, including audio over USB-C. The news stories do not contain information about a collaboration between Bose and AAC Technologies or any connection between Bose products and SomniBuds.
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