Bose, a privately owned company headquartered in the US, was founded in 1964, employs approximately 6,750 individuals, and reported $2.9B in revenue as of 2025. The company specializes in computers and electronics manufacturing, predominantly selling audio equipment. It is known for its home audio systems and speakers, noise cancelling headphones, professional audio products, and automobile sound systems.
On July 2, 2026, Bose introduced the Lifestyle Ultra home audio system, which features the new Lifestyle Ultra Soundbar designed to challenge existing top soundbars. This system can expand to include the Lifestyle Ultra Subwoofer and wireless surround speakers, forming a Dolby Atmos cinema-style package. Previously, on June 21, commentary emerged questioning Bose's strategy to become a media company, citing the historical challenges faced by other corporations entering the music industry. This followed observations on June 17 that Bose was indeed transitioning to become a media company, as noted in a marketing industry newsletter.
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