BrandShield, also known as BrandShield Systems, a publicly owned company headquartered in Israel, was founded in 2013 and operates with approximately 70 employees. The company specializes in providing brand protection services.
On February 16, 2026, BrandShield attended an event where discussions highlighted AI-powered trademark scams and brand impersonation evolving into sophisticated, high-volume threats that target legal teams and IP owners. Previously, on February 12, BrandShield focused on strategies for protecting brands on TikTok Shop, emphasizing monitoring and takedowns as social platforms become primary shopping channels. On February 9, the company addressed effective brand protection strategies for 2026, noting that small and mid-sized businesses are increasingly targeted by brand abuse, impersonation, and counterfeit activity. This follows earlier insights from February 2, when BrandShield discussed the necessity of comprehensive external digital risk protection, including a comparison with Doppel, to detect and dismantle a wide range of digital threats like stolen credentials, which are integral to modern cyberattacks, particularly those involving generative AI. On the same day, BrandShield also outlined how trademark violations have transformed into a persistent business risk affecting revenue, reputation, and customer trust across all digital channels.
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