Bruin Capital is a privately owned company headquartered in the US. Founded in 2015, the company has approximately 30 employees, and its main product is financial services. Bruin Capital specializes in collaborating with capital partners and management teams to establish companies in the sports, entertainment, media, and technology sectors.
Bruin Capital agreed to sell its portfolio company, Full Swing, a sports technology company with patented hardware and integrated software, to Versant Media Group Inc., with Kirkland & Ellis advising on the definitive agreement on July 6, 2026. Previously, on May 18, 2026, Bruin Capital acquired a minority equity interest in Brentwood, Essex-based Matchroom Holdings. The financial terms of the deal were not disclosed, and the Hearn family retained majority ownership, with Eddie Hearn OBE serving as Group Chairman and Barry Hearn as President. This investment followed Matchroom Sport chair Eddie Hearn's account on May 19, 2026, of engaging Bruin Capital to secure their investment. Bruin Capital initially announced its agreement to take a minority equity interest in Matchroom Holdings LTD on May 11, 2026, forming a strategic alliance aimed at accelerating global expansion by combining one of the world’s largest independent sports media and promotional enterprises with a specialist in scaling global sports platforms.
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