BuyIn

http://www.buyin.pro
https://www.linkedin.com/company/buyin/

BuyIn is a Privately Owned company headquartered in Belgium. Jointly owned by Deutsche Telekom and Orange Group, it was founded in 2011, employs approximately 300 individuals, and reported $67.2M in revenue as of 2024. Functioning as a procurement agency, the company specializes in broadcast professional services, supporting telcos by negotiating framework contracts covering products across smartphones, consumer devices, fiber optic cables, network and video infrastructure, and IT services.

2024 Revenue

Founded

2011

Headcount

294

Headquarters

Belgium

Primary Segment

Broadcast professional services

Ownership

Privately Owned

News Summary:

BuyIn appointed Samir Benzahra as Chief Financial Officer, Chief Human Resources Officer, and General Secretary, effective June 1, 2026, the company announced on April 15, 2026. This strategic leadership move aims to reinforce BuyIn’s commitment to strengthening governance, financial performance, and people strategy globally. Previously, on February 25, 2026, BuyIn promoted Michael Rubas to Chief Executive Officer, effective June 1, 2026. Rubas, who served as CFO since joining BuyIn's executive team in 2020 from Deutsche Telekom, succeeds Béatrice Felder. Felder is taking early retirement after more than six years with the telecom procurement specialist, which Orange and Deutsche Telekom created in 2011. Shareholders recognized Felder for her leadership and contribution to the company's growth and transformation. Rubas will focus on enhancing the company's procurement value through increased scale, optimized pricing, and ongoing digital transformation.

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BuyIn offers products in the telecoms tech and media tech industries. BuyIn's product portfolio comprises of telecoms network infrastructure and broadcast professional services.

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BuyIn's revenues were less than $100M in 2024. Caretta Research has split BuyIn's revenue into 2 different product categories, the largest of which is telecoms network services and systems integration. For full access to BuyIn's revenue breakdown subscribe to Caretta Portal.

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