News Summary:
Candyspace advised on July 3, 2026, on using a parallel run strategy to de-risk platform migration for enterprise teams transitioning from Sitecore, addressing common concerns among marketing, technology, and finance departments regarding speed, complexity, and cost. Previously, on May 8, the company shared lessons from Cyncly’s digital transformation, featuring insights from Alison Elliot, Director of Digital Experiences at Cyncly, regarding the business's approach to digital change. Earlier in May, on the 1st, Candyspace highlighted the complexities involved in migrating from Optimizely CMS 12 to CMS 13, noting it is more intricate than a standard version upgrade. This followed a discussion on April 30, where Candyspace's MD, Matt Simpson, participated alongside executives from Sky, BBC Studios, ProSiebenSat.1, and TF1 Group, examining how companies can maintain an edge amid rapid technological change, evolving viewer habits, and rising competition in the digital media landscape. On April 2, Candyspace also outlined the importance of a B2B SaaS company's website as a primary engine for acquisition, onboarding, and long-term customer value, rather than merely a supporting asset.
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