News Summary:
On July 27, 2026, Candyspace highlighted that enterprise AI discussions frequently begin by focusing on new AI capabilities, often overlooking the fundamental shifts in customer discovery, evaluation, and decision-making that are already transforming AEM experiences outside organizations. Previously, on July 3, the company addressed de-risking Sitecore platform migrations for enterprise teams by advocating a parallel run strategy, acknowledging the varied risk perceptions across marketing, technology, and finance departments. Earlier, on May 8, Candyspace shared insights from Cyncly's transformation, detailing the business's approach to enhancing B2B digital experiences, stemming from a conversation with Cyncly's Director of Digital Experiences, Alison Elliot. On May 1, the company advised organizations on the significant complexities involved in upgrading from Optimizely CMS 12 to CMS 13, emphasizing that this transition is more intricate than a standard version upgrade. This followed a discussion on April 30 about strategic agility in the 2026 digital media landscape, where MD Matt Simpson participated in a panel with executives from Sky, BBC Studios, ProSiebenSat.1, and TF1 Group to examine how businesses can maintain a competitive edge amidst rapid technological change and evolving consumer habits.
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