Central Partnership International is a privately owned company headquartered in Russia. Founded in 1996, it employs approximately 60 individuals. It operates as a subsidiary of Gazprom-media. The company's main product area is movies and sound recording. Functioning as a brand extension of Central Partnership's International Distribution department, it specializes in the international sales of Russian films.
Central Partnership International is set to release the adventure film 'How Ivan Got into a Fairy Tale' in Russian cinemas on September 17, 2026, a story focused on a modern boy, Ivan Dobrynin, who disbelieves in mythical Russian characters. Previously, Central Partnership maintained its position as the leader in box office revenue for distributed content in 2025, although its market share decreased, with 'Atmosphere Cinema' and 'NMG Cinema Distribution' holding second and third place, respectively. On January 29, the film 'Comment This' premiered in theaters, which critics described as containing "a soft but obvious call to be more human." This followed the record-setting performance of 'Cheburashka 2', which collected over 4 billion rubles at the Russian box office in 7.5 days by January 8, a feat the original 'Cheburashka' achieved in 15 days. This strong collection occurred during the New Year's weekend, a period seen by the industry as a "moment of truth" where viewer spending determines a "popular verdict" for films.
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