Channel Mum

Channel Mum, also known as Saatchi Channel Mum, is a privately owned company based in the UK with Saatchi & Saatchi as its parent company. Founded in 2015, the company employs approximately 10 individuals and reported $571,428 in revenue as of 2023. Channel Mum's influencer business was acquired by M&C Saatchi Social and is now known as M&C Saatchi Mum. The company specializes in the female and family vertical, combining influencer talent with strategic insight to create campaigns for women and families.