Charlotte Hornets is a privately owned entity headquartered in the US. Founded in 2004, it operates with approximately 520 employees in the spectator sports sector. The company functions as a professional basketball team, competing as part of the Southeast Division of the Eastern Conference in the National Basketball Association (NBA).
The Charlotte Hornets signed first-round draft picks Hannes Steinbach and Christian Anderson Jr. to rookie contracts on Monday at The Novant Health Training Center, with the duo finalizing paperwork two weeks after their selection in the NBA Draft; Anderson described the experience as "surreal." Previously, on July 7, President of Basketball Operations Jeff Peterson announced the signing of center/forward Hannes Steinbach, the 14th overall pick, and guard Christian Anderson Jr. to rookie-scale contracts, alongside extending Coby White's contract. Earlier on July 6, Peterson announced the acquisition of forward Dorian Finney-Smith and three second-round picks. Peterson also announced on July 6 that the team signed forward Michael Ajayi and guard Kylan Boswell to two-way contracts.
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Charlotte Hornets offers 3 products in the sports industry. Charlotte Hornets's product portfolio comprises of sports tickets, merchandise and sponsorship.
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