Chartbeat is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 110 people. Its main product focus is in Technology, Information and Internet. The company delivers real-time analytics, content intelligence, and newsroom tools for digital media and publishing companies globally. Its software aims to improve audience engagement, inform editorial decisions, and increase readership by providing insights into what within content keeps people engaged, moving beyond simple clicks and pageviews. Chartbeat partners with media brands across 70+ countries, offering tools designed to help media companies understand, measure, and build business value from the attention generated by their content. The company has also partnered with Lineup Systems, which provides revenue management software, and Tubular Labs, which offers analytics for audience interests and behaviors on social video channels, as part of its strategy to develop into an end-to-end technology platform for media and content companies and their operational teams.
On March 23, 2026, Chartbeat released its latest report, "Navigating The New Traffic Landscape," which directly addressed the declining role of traditional search in site traffic and the rapid rise of alternative dynamics, offering strategies for publishers to adapt. This followed new Chartbeat data, provided exclusively to Axios on March 17, which revealed that smaller web publishers (those with 1,000 to 10,000 daily page views) are experiencing the most significant traffic declines in the AI era, including losses of up to 60% of Google referral traffic due to AI Overviews. The data suggested larger publishers with stronger brand recognition and direct-to-consumer products are more insulated from these traditional search traffic drops. Earlier, on February 28, Chartbeat analyzed a year's worth of audience data across thousands of websites, uncovering five key insights for a successful 2026 publishing strategy, recommending actions such as encouraging multiple page visits and utilizing social video.
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