Chartbeat is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 110 people. Its main product focus is in Technology, Information and Internet. The company delivers real-time analytics, content intelligence, and newsroom tools for digital media and publishing companies globally. Its software aims to improve audience engagement, inform editorial decisions, and increase readership by providing insights into what within content keeps people engaged, moving beyond simple clicks and pageviews. Chartbeat partners with media brands across 70+ countries, offering tools designed to help media companies understand, measure, and build business value from the attention generated by their content. The company has also partnered with Lineup Systems, which provides revenue management software, and Tubular Labs, which offers analytics for audience interests and behaviors on social video channels, as part of its strategy to develop into an end-to-end technology platform for media and content companies and their operational teams.
On April 18, 2026, Axios reported on new data from Chartbeat, originally published on March 17, 2026, revealing that small web publishers experienced a 60% decline in search traffic over the past two years, with AI chatbots failing to compensate for the loss. Previously, on March 23, Chartbeat released its report, "Navigating The New Traffic Landscape," which analyzed the declining role of traditional search in site traffic, highlighted rapidly rising alternatives, and offered publishers strategies to adapt. This followed earlier reports from March 19 and March 18, which also referenced the substantial challenges for publishers, citing a 60% drop in Google referral traffic for small publishers due to AI Overviews and the changing dynamics of the search engine relationship.
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