Chartbeat is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 110 people. Its main product focus is in Technology, Information and Internet. The company delivers real-time analytics, content intelligence, and newsroom tools for digital media and publishing companies globally. Its software aims to improve audience engagement, inform editorial decisions, and increase readership by providing insights into what within content keeps people engaged, moving beyond simple clicks and pageviews. Chartbeat partners with media brands across 70+ countries, offering tools designed to help media companies understand, measure, and build business value from the attention generated by their content. The company has also partnered with Lineup Systems, which provides revenue management software, and Tubular Labs, which offers analytics for audience interests and behaviors on social video channels, as part of its strategy to develop into an end-to-end technology platform for media and content companies and their operational teams.
On October 1, 2026, Chartbeat's 2026 Publisher Playbook reported that Google Search referral traffic to news and media sites declined by 40.2% between July 2025 and July 2026, attributing the drop to AI Overviews retaining readers on search pages. Previously, on September 24, Chartbeat Inc.'s CMO Jill Nicholson discussed shifting referral patterns and how publishers can cultivate audience loyalty in a Q&A, following the company's "Navigating the New Traffic Landscape" webinar. Earlier in September, on the 3rd, Tubular Labs, a division of Chartbeat Inc., announced it reclaimed 50% of its engineering capacity by rebuilding its 70TB data pipeline on Apache Iceberg and Amazon S3 Tables. This initiative replaced fragile file-based pipelines with a Common Pipeline Runtime (CPR). In August, on the 20th, Chartbeat Inc. CEO John Saroff shared insights on the media industry's transformation, referencing his past roles leading strategic partnership development for TV ads at Google and content acquisition at NBCUniversal. This conversation followed Chartbeat's engagement on August 11 with the ongoing debate about the homepage's relevance, noting that publishers' traffic patterns have shifted as news sites increasingly receive visits through "side doors" such as social media, dark social, search, and AI platforms.
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