Chartbeat is a privately owned company headquartered in the US. Founded in 2009, it employs approximately 110 people. Its main product focus is in Technology, Information and Internet. The company delivers real-time analytics, content intelligence, and newsroom tools for digital media and publishing companies globally. Its software aims to improve audience engagement, inform editorial decisions, and increase readership by providing insights into what within content keeps people engaged, moving beyond simple clicks and pageviews. Chartbeat partners with media brands across 70+ countries, offering tools designed to help media companies understand, measure, and build business value from the attention generated by their content. The company has also partnered with Lineup Systems, which provides revenue management software, and Tubular Labs, which offers analytics for audience interests and behaviors on social video channels, as part of its strategy to develop into an end-to-end technology platform for media and content companies and their operational teams.
On February 13, 2026, Chartbeat emphasized that publishers should focus on reader recirculation, defined as the percentage of readers who engage with more than one article, as a key metric for loyalty rather than solely driving initial traffic. Previously, on January 21, 2026, a media briefing highlighted the ongoing dilemma for publishers in adapting their search engine optimization strategies to the landscape altered by artificial intelligence. This follows Chartbeat's analysis, released on January 19, 2026, showing that Google search referrals to news sites declined 33% globally and 38% in the U.S. over the past year, drawing on traffic data from 2,756 news outlets worldwide. This data, also referenced in a report from the Reuters Institute for the Study of Journalism, attributed the significant drop in both search and social referrals to news sites largely to AI's impact.
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